Weekly viz – Alcohol Consumption

#MakeoverMonday Week 26 2019

The Tableau Community provides excellent resources for evangelists to learn, create and inspire enthusiasts. #MakeoverMonday is one such initiative by  Eva Murray and Andy Kriebel. It’s a portal into the plethora of functionalities that Tableau provides and is facilitated via simple datasets.

For this week the dataset chosen was the ‘World Alcohol Consumption’ dataset from Data.World

Original Chart

What’s good?

  • Simple representation via bar charts
  • Legible axis labels
  • Perfectly scaled axes

Here’s my slant –

Click here for interactive version – Tableau Public Profile

Since the dataset is pretty simple – the onus was on the visual appeal, which in my opinion is the essence of Makeover Monday exercises.

I used simple Tableau functionalities – Shapes and text to create a graph (Countries x Liters of alcohol consumption per capita). I filtered it down to the top 10 ranked countries to make it more intuitive.

This was my maiden attempt at a makeover Monday dataset and I plan to post these visualizations every week with a detailed walkthrough as the visualization get equipped with complex functionalities.

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Biz with Viz (2.1) Google analytics and ad-words campaign

“If your business is not on the internet, your business will soon be out of business” – Bill Gates

This article encapsulates the fundamentals of web analytics that thrives at the intersection of the information economy and analysis tools. The walkthrough is facilitated by my involvement in one such web analytics campaign. I have tried giving a brief overview of the process and for the sake of the length of the blog, walkthrough for setting up Google Analytics for your website can be covered in a separate blog post.

With the customer at the center of the marketing concept, it’s the marketer’s job to anticipate where the customer will appear and what they need to read. Analytics is integral to analyzing and interpreting data to make business decisions about what you should be doing online to understand and connect with your customers. Continue reading Biz with Viz (2.1) Google analytics and ad-words campaign